Whilo

Social wishlisting & gift ideas • iOS & web app
November 2015 – February 2016 • Josephmark

I led strategy & UX for an LA startup exploring the concept gift-registries for non-traditional occassions to simplify gifting and minimise wastage.

The Founders of 'Prezme LLC' came to us with a very specific problem they wanted to solve around purchasing gifts for their childrens' friends, without any insight into what a teenage or pre-teen girl wants, needs or cares about.

They wanted to find ways to use this social interaction as a way to better get to know their own children, to educate their children about wastage and charity, and hopefully to eliminate the wastefulness of unwanted gifts, once and for all.

We helped them to better identify and define the problem space, explore and validate solutions, and eventually to deliver the product as an iOS app which we designed, named, branded and worked with developers from Hydric Media to build.

Whilo-Profile

Project type

Native iOS & web app design from initial concept right through to delivery

My role

I worked closely with Dylan Street on the project, taking more responsibility for product strategy and UX early, then assisting with UI rollout, interaction design & prototyping later in the project

Core team

Core team

Jai Mitchell – Product UX & Strategy Lead, UI Design, Interaction Design & Prototyping
Dylan Street – Brand & UI Design Lead (to May '16)
Anson Cheung – Project Manager
Georgia Dixon – Content Strategist
Sam Milledge – Front-end Engineer
Eoin McCarthy – Dev Ops Manager (Hydric Media)
Ryan Booker – iOS Engineer (Hydric Media)
Kseniya Volkova – iOS Engineer (Hydric Media)

Project timeline

Project timeline

October, 2015 – Project kickoff
February, 2016 – Whilo 1.0 launched on app store
August, 2016 – Phase 2, add social layer
October, 2016 – Whilo 2.0 launched on app store

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